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The Million $ Problem

"What are you doing that hasn't been done already ?"

"What's your product's Unique selling proposition ?"

"With so many competitors out there why should I give your product a try"

When presenting Stacker to potential customers, those are some of the first questions I get asked. Like most founders I could speak for hours-on-end as to why my baby is the best-est thing since sliced bread. But I learned the hard way that this method rarely(if ever) works.

At first, a typical question and answer session for me would go like this:

Tom: What are you doing that hasn't been done already ?

Me: Thats a great question! Stacker has this feature and that feature and it does this better the other app and when you do this, that happens and once that happens then......(you get the point)

Through much trial and error I've found that to answer the million $ question you need to first make your audience connect with the million $ problem. Only once that happens would they be willing to even consider the solution you have to offer.

Isolating our "million $ problem"...

Stacker at its core was built to solve these three problems....

  1. Publishing
  2. Reporting
  3. Replying

#3 is the most important of the three

Why #3?....because its the main reason why most users find Social Media NOT performing for their brands.

Very few brands today reply to the comments that come in on their Facebook pages and Twitter profiles. Our research shows that its not because they wont want to, its because its simply too difficult and super time consuming given the tools currently available..

I believe...

...that EVERY incoming message DESERVES a reply. This could be a Like, a Favorite, a Smiley or a Text message. Its the easiest way to show your customers that you really care!

Our "million $ solution"

Stacker solves this problem with what we call the "Universal Inbox".

Stacker pulls in comments, @replies and @mentions from all your Social Media accounts and displays them in an email inbox style that everyone is familiar with. Replying, Liking and Commenting from here is easy as apple pie!

An idea we borrowed from the good folks at Mailbox App is the ability to Archive a message once you have performed some sort of action on it. For me , the Stacker inbox serves as my personal task list and once I've responded to all the incoming messages my social-tasks are done for the day!

The bottom line

Figure out what the "Million $ Problem" is for your startup. Once you do that explaining to your audience why your product is the best thing since sliced bread will be a whole lot easier. It really worked for me!


Whats your "Million $ Problem"? Let me know in the comments...